Have you ever wondered which paint schemes have performed the best for a particular model train company, and which paint schemes have performed the worst?
You may find the answer interesting. With this blog, ExactRail will disclose our best and the worst performing paint schemes of all-time.
A few caveats before getting started. 1) The list is not pro-rated. Early releases have a greater chance of doing well. 2) This blog only compares the sales of individual paint schemes. Specific models or car types themselves are not compared. And 3) this list only takes into account HO scale.
An additional note, one may be mislead if one assumes that there is a relationship between the time to sell-out of inventory and volume sold. Models that sell-out the fastest are not always the ones to sell the most. ExactRail orders different quantities for every paint scheme based on our unique expectations. In some cases, we have confidence in particular paint schemes to sell well over time. For these products, we may be comfortable carrying inventory for sometime. Other times, we have under-evaluated demand. It has happened that we have sold out of large inventories in mere hours. It has also happened that small quantities remain in inventory for a period well in excess of our target. The point is, there is no way to judge from the outside what volume of product is sold by looking only at the time to sell-out.
So, what paint schemes have been the best, and what have been the worst?
The worst: the Scoular PS-2CD 4427 Covered Hopper:
ExactRail has released over 100 different paint schemes of the PS-2CD 4427 Covered Hopper. It is one of our most successful cars to date, but from among some very successful paint schemes, one deserves the mantle for being a serious underperformer,
The Scoular PS-2CD 4427 Covered Hopper.
It’s our opinion that the Scoular paint scheme is great looking. There are no graphics or paint errors that would disrupt sales. The car is an accurate match for the prototype. And so, we are slightly perplexed. It just seems as though our quantities are a solid miss for demand. The Scoular car was released in Dec. 2010. And five years later, we have sold 33% of our inventory.
The Best: UP/ARMN Trinity TRINCool Reefer:
Based on the number of units sold for any one particular paint scheme, the UP/ARMN Trinity TRINCool Reefer has been outstanding! Over four releases, we have sold 48 times as many cars in this paint scheme as we have the Scoular PS-2CD 4427 Covered Hopper. It has been outstanding!
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