There are some brands that are not themselves railroad-owned, but they are as relevant to the modeling community as the most popular railroads. For example, as a manufacturer, we can expect demand for Cargill and ADM paint schemes to be as strong as Santa Fe and Conrail.
One brand that would have been a household name from the 1920 through 1970s is Reddy Kilowatt. Into the1930s, the overwhelming majority of rural areas were without electrical power. This new "electrical" technology represented a paradigm shift of significant proportions, and utility companies recognized that electricity was a tough sell for rural dwellers. Many of these individuals had never seen the benefits of electric power, and at the time, it couldn’t be taken for granted that one would know what electric power could do. Ashton Collins, the commercial manager for Alabama Power Company, sought a likeable character to give a face to electrical utilities industry. By the 1960s, Reddy Kilowatt was licensed for use by over 300 utilities. These companies used the jovial image to relate to the public, and that includes, putting Reddy Kilowatt on freight cars!
Pacific Gas and Electric (PG&E) produced this fun commercial using Reddy Kilowatt sometime between 1945 and 1960.
We hope you enjoyed a look into the past with Reddy Kilowatt.