June 12, 2016

1 comment


Milwaukee Road

In my last blog post I highlighted all of the products that ExactRail has produced in Rock Island paint.  For this blog I decided to feature the Milwaukee Road.  I was a little surprised by the amount of items we have produced when I was compiling the list.  There are a few railroads that we seem to have produced more of such as the Union Pacific or the Southern Pacific.  The Milwaukee Road wasn't one I would have put at the top of that list and now I know better.  

Many of the items below are now sold out, but many are still in stock.

40' RIBSIDE BOXCAR HO SCALE

exactrail.com ho scale milwaukee road 40' ribside boxcar 90001

exactrail.com ho scale milwaukee road 40' ribside boxcar 90002

exactrail.com ho scale milwaukee road 40' ribside boxcar 90003 

P-S 5344 BOXCAR HO SCALE

exactrail.com ho scale milwaukee road 5344 boxcar 80904 

P-S 7315 WAFFLE BOXCAR HO SCALE

 exactrail.com ho scale milwaukee road 7315 boxcar 80613

 

PS-2CD 4427 COVERED HOPPER HO & N SCALE

exactrail.com ho scale milwaukee road ps-2cd 4427 covered hopper 80186

N Scale version sold out

exactrail.com ho scale milwaukee road ps-2cd 4427 covered hopper 80151

PS-2CD 4000 COVERED HOPPER N SCALE

exactrail.com ho scale milwaukee road ps-2cd 4000 covered hopper 50608

MAGOR 4750 COVERED HOPPER HO SCALE

exactrail.com ho scale milwaukee road magor 4750 covered hopper 81005

THRALL 63' CENTERBEAM FLAT CAR HO SCALE

exactrail.com ho scale milwaukee road thrall centerbeam flat car 81105

exactrail.com ho scale milwaukee road thrall centerbeam flat car 81106

VERT-A-PAC AUTORACK HO & N  SCALE

exactrail.com ho scale milwaukee road vert a pac autorack 1203

72' BRIDGE HO SCALE

exactrail.com ho scale milwaukee road 72' deck plate girder bridge 9810

May 14, 2016

10 comments


Rock Island

There are a few railroads that haven't been very interesting to me.  I am sure that is the case with many modelers.  Usually the reason for me is simply a disconnection.  I don't dislike the railroad, it just doesn't excite me in anyway.  Over the years my opinion sometimes changes and usually the cause is when I physically visit a location on that particular railroad.  This happened to me a few years ago with the Rock Island.  

Not long ago I was in the Oklahoma City area with a friend.  We drove out to El Reno because I enjoy visiting smaller cities when the opportunity rises.  My friend knew that the Rock Island had shops there and so we went looking to see what remained.  The shops, now long derelict, were a shell of the their former glory but still impressive.  This visit sparked an interest in me for something that was just some railroad that had failed in 1980, to something that was real and had an interesting past.  I have no plans to model the Rock Island but I now have an interest and respect for the railroad. 

ExactRail has proudly recreated a fraction of that past with a handful of HO & N scale freight cars.  Below are the examples we have produced so far.

BERWICK 7327 BOXCAR HO SCALE

exactrail.com ho scale berwick 7327 boxcar rock island 

EVANS-USRE 5277 BOXCAR HO & N SCALE 

exactrail.com ho scale evans-usre 5277 boxcar rock island  

P-S 5344 BOXCAR HO SCALE

exactrail.com ho scale p-s 5344 boxcar rock island

PS-2CD 4427 COVERED HOPPER HO SCALE 

exactrail.com ho scale ps-2cd 4427 covered hopper rock island 80155

exactrail.com ho scale ps-2cd 4427 covered hopper rock island 80188

THRALL 2244 15-PANEL GONDOLA - HEAVY TOP CHORD HO SCALE

exactrail.com ho scale thrall 2244 gondola rock island 

VERT-A-PAC AUTORACK HO SCALE

exactrail.com ho scale vert-a-pac autorack rock island 

 

April 12, 2016

9 comments


Chicago & North Western Bicentennial Hopper!

exactrail.com bethlehem 3737 hopper ho scale cnw bicentennial

The Bicentennial era of railroading is cool.  Period.

It is a curious fact that so many railroads adopted the practice of refashioning equipment in elaborate--dare I say, garish (?)--paint schemes.  I wasn't alive in 1976.  But from the distant place of today, it is hard not to feel railroads laying claim to being "American."

And, railroads have a unique reason to celebrate America's bicentennial.  Railroads are an industry that stands apart from others in the annals of American history.  They connected resources, places and people.

And so, of course we were more than enthusiastic when the Chicago & North Western Historical Society (CNWHS) approached us about developing the bicentennial car! The CNWHS was looking for an exceptionally accurate replica for their 2016 annual convention, and we are pleased that they chose us to execute!

The CNW bicentennial will only available through the Chicago & North Western Historical Society company store and is coming soon! Please support the CNWHS as it works to preserve the history of one of America's great railroads.

The bicentennial period of railroading is cool, and I will gladly fight anyone who dares say differently. :)

Happy railroading!

Blaine Hadfield 

March 27, 2016

21 comments


Reddy Kilowatt

There are some brands that are not themselves railroad-owned, but they are as relevant to the modeling community as the most popular railroads. For example, as a manufacturer, we can expect demand for Cargill and ADM paint schemes to be as strong as Santa Fe and Conrail.

One brand that would have been a household name from the 1920 through 1970s is Reddy Kilowatt. Into the1930s, the overwhelming majority of rural areas were without electrical power. This new "electrical" technology represented a paradigm shift of significant proportions, and utility companies recognized that electricity was a tough sell for rural dwellers. Many of these individuals had never seen the benefits of electric power, and at the time, it couldn’t be taken for granted that one would know what electric power could do. Ashton Collins, the commercial manager for Alabama Power Company, sought a likeable character to give a face to electrical utilities industry. By the 1960s, Reddy Kilowatt was licensed for use by over 300 utilities.  These companies used the jovial image to relate to the public, and that includes, putting Reddy Kilowatt on freight cars!

 

 

Pacific Gas and Electric (PG&E) produced this fun commercial using Reddy Kilowatt sometime between 1945 and 1960.

 

 

We hope you enjoyed a look into the past with Reddy Kilowatt. 

Happy railroading!

Blaine Hadfield

 

March 20, 2016

27 comments


Provo Yard

ExactRail is located just a stone's throw from the local yard in Provo, Utah.  As you may have guessed, visits to the yard happen at a minimum of once per day.  The visits to the yard have been very beneficial to many items that we have produced.  Some paint schemes would simply not have happened without them.

I have visited many yards across the country and still to this day it is one of my favorites.  I wouldn’t call it a large or a very busy yard, but it has always remained interesting.

exactrail.com provo yard union pacific sign

Blaine and I both grew up in the area and both visited the yard as often as we could in our youth.  We often reminisce about the days that are now gone.  One of my first memories of the yard was when I was about 5 years old.  I was waiting for my uncle to arrive on the Amtrak California Zephyr at the now gone Provo Station.  While waiting for the train to arrive, one Rio Grande freight after the other would fly by at track speed.  The sight and sound of them terrified me, but at the same time fascinated me.  The memories of that night will never be forgotten.

The Provo yard is actually made up of three yards running more or less parallel to each other.  The easternmost is the former Denver & Rio Grande Western yard that Union Pacific now primarily uses for freight car storage and the occasional coal train to briefly tie up in.  Tucked in the middle you will find the Utah Railway.  Although it is a Utah Railway yard, it looks more like a BNSF one.  This is because the Utah Railway handles all BNSF trackage rights trains that now come through thanks to the UP-SP merger.  Last of all you have the Union Pacific yard to the west.

exactrail.com provo yard chris brimley photograph

I will always look back fondly on the yard of my past, but I look forward to the (hopefully) good changes to come.  

I am sure that like me, many of you have a railroad location or a moment that has had an impact on you.  I would love to hear about them in the comments section.

One last thing.  I want to thank the Union Pacific and Utah Railway crews for tolerating our frequent trips through the yard.

Happy Railroading,

exactrail.com chris brimley signature

Chris Brimley
March 05, 2016

9 comments


Show Product

One of my many responsibilities at ExactRail is to plan which products we bring to sell at shows. I try to bring what I hope will be the best fit for the show that we are attending. Sometimes I felt that I couldn’t have done better with the selections and then there have been times that I missed the mark.

exactrail.com show product imageDuring my initial preparations for a show, the first items I add to my list are products that we have most recently released. Next I look at the region that the show is located and make selections of freight cars and paint schemes that are appropriate. Not everyone attending a show wants products from that region. For example, at the last show we attended in Springfield, Massachusetts we had multiple customers come into our booth looking for Western Pacific items.

When I have the list of products, I then need to decide on the quantities. Shows that we have attended in the past are a little easier to know based on past sales. When we attend a show for the first time it can be a little more difficult.

The last step is to pull, package and ship the product out to the show location.

If there is a specific item that we have in stock that you would like to purchase at a show that we will be attending, please send an email to me and I will make sure I have it for you.

Happy Railroading,

exactrail.com chris brimley signature
Chris Brimley
cbrimley@exactrail.com

February 28, 2016

22 comments


The Best and the Worst from ExactRail

Have you ever wondered which paint schemes have performed the best for a particular model train company, and which paint schemes have performed the worst?

You may find the answer interesting. With this blog, ExactRail will disclose our best and the worst performing paint schemes of all-time.

A few caveats before getting started. 1) The list is not pro-rated. Early releases have a greater chance of doing well. 2) This blog only compares the sales of individual paint schemes.  Specific models or car types themselves are not compared.  And 3) this list only takes into account HO scale.

An additional note, one may be mislead if one assumes that there is a relationship between the time to sell-out of inventory and volume sold.  Models that sell-out the fastest are not always the ones to sell the most. ExactRail orders different quantities for every paint scheme based on our unique expectations.  In some cases, we have confidence in particular paint schemes to sell well over time. For these products, we may be comfortable carrying inventory for sometime. Other times, we have under-evaluated demand. It has happened that we have sold out of large inventories in mere hours. It has also happened that small quantities remain in inventory for a period well in excess of our target. The point is, there is no way to judge from the outside what volume of product is sold by looking only at the time to sell-out.

So, what paint schemes have been the best, and what have been the worst?

exactrail.com ps-2cd4427 covered hopper scoular

The worst: the Scoular PS-2CD 4427 Covered Hopper:

ExactRail has released over 100 different paint schemes of the PS-2CD 4427 Covered Hopper. It is one of our most successful cars to date, but from among some very successful paint schemes, one deserves the mantle for being a serious underperformer,
The Scoular PS-2CD 4427 Covered Hopper.

It’s our opinion that the Scoular paint scheme is great looking.  There are no graphics or paint errors that would disrupt sales.  The car is an accurate match for the prototype. And so, we are slightly perplexed. It just seems as though our quantities are a solid miss for demand. The Scoular car was released in Dec. 2010. And five years later, we have sold 33% of our inventory.

exactrail.com trinity trincool reefer armn/up

The Best: UP/ARMN Trinity TRINCool Reefer:

Based on the number of units sold for any one particular paint scheme, the UP/ARMN Trinity TRINCool Reefer has been outstanding! Over four releases, we have sold 48 times as many cars in this paint scheme as we have the Scoular PS-2CD 4427 Covered Hopper. It has been outstanding!

Happy Railroading!


Blaine Hadfield
February 21, 2016

7 comments


The ExactRail Box - N Scale, Wheels & Trucks

In part one of the The ExactRail Box I went over the various boxes we have used in HO scale, now we will look at N scale as well as wheels and trucks.

N Scale Box

The original box that was used for N scale was essentially a scaled down version of the HO scale Evolution series box.  The only changes being the listed scales and swapping out the series names.  For the 2nd generation box, the artwork was refined for all scales and product series.  The different product series each had unique colors assigned to help differentiate them.  N scale was given orange.  Along with the new box art and color changes, N scale was given a new logo.  

exactrail.com n scale box image

Jewel Case

After a few years we decided to switch over to a jewel case to now display and protect the product.  By switching to a jewel case we needed to generate new artwork for the paper insert.  We decided to go with a much more simple design than what we had been using previously.  This new design used ExactRail blue on all sides of the insert with a simple yellow line running around the sides.  Two flaps were added to the front that displayed the ExactRail logo and the N scale series logo.  This design is what eventually became our current charcoal box.

exactrail.com n scale jewel case

Box Sizes

The standard box size that was used in N scale measures 6.5x2.25x1.25".  You could squeeze in a car the was about 60-65 scale feet long but was better suited for a 50 scale foot long car.  For the Vert-a-Pac, we needed something longer, so a 9" version of the standard box was designed.  We also had a 6.5x7x1.25" box that was used for a three pack.

exactrail.com n scale box sizes

For the jewel cases we use two different sizes.  The more common size is the 6x1.75x1" case.  This holds about the same size car as the standard box did.  For longer cars we use a 7.5x1.875x.875" case.

exactrail.com n scale jewel case sizes

Wheels & Trucks

Our standard 12 pack of wheels & trucks use a very similar package.  The artwork is printed onto a cardboard backer which is then slid into a plastic carrier.  The trucks use a slightly different carrier that cradles the pair of trucks so they are not causing damage to each other during transit.  For our bulk 100 pack of wheels, we use a bag that has a bi-folded cardboard label stapled to it.  It's simple but it gets the job done.

exactrail.com wheels and trucks packaging

For the Worlds Finest Wheel Sets we developed a custom clamshell that better displayed the fine quality wheels.  A paper label was inserted into the clamshell to designate the different wheel diameters and materials.

exactrail.com worlds finest wheel sets packaging

I hope this project brought some insight for you into the ExactRail box and packaging.

Happy Railroading,

exactrail.com chris brimley signature

Chris Brimley

February 14, 2016

10 comments


Who is Bozo Texino?

To my mind, monikers represent both wanderlust and transcendence.  Wanderlust because the moniker romanticizes the lore of riding the rails, and transcendence because of the quasi-folk-like identities associated with it.

In his film ‘Who is Bozo Texino,’ Bill Daniel’s sought the artist responsible for the ‘Bozo Texino’ handle. For 16 years, Daniel’s rode the rails documenting his experiences with a Super-8 sound camera and 16mm Bolex. This documentary marshals the imagery of the hobo sub-culture in grainy black and white, and it includes interviews with other chalk artists, like Colossus of Roads, The Rambler and Herby.

Daniel’s film can be found at www.billdaniel.net.

 

ExactRail has offered models with the Bozo Texino, Colossus of Roads, Rambler, Herby, Coal Train and WaterBed Lou monikers. In the romanticized lore of those emblems, we sense a kinship for the love of Americana and the desire to represent it as more than just artifacts of cold steel.

For the list of in-stock cars with monikers, please see the list below:

Missouri Pacific Greenville 65' Mill Gondola

Chicago & Eastern Illinois #587870 Bethlehem 3737 Hopper

Texas Pacific #588132 Bethlehem 3737 Hopper 

Happy Railroading,

Blaine Hadfield

 

January 24, 2016

38 comments


ExactRail wins a consumer choice award for best Ready-To-Run product!

ExactRail won a consumer choice award for best Ready-To-Run product! Thank you to contributors of Model Rail Radio for recognizing ExactRail!

Model Rail Radio is an open format Internet radio show about the model railroad hobby. Voting for the 2015 awards closes on March 16th, and we look forward to those results as well.

This consumer choice award has given us cause for reflection, and the purpose of this blog is to get feedback from you.  We are wondering:

What is your favorite product from ExactRail?

What do you think ExactRail does well?

What would you like to see from us in the future?

Are there any changes that you would like to see from us?

Let us know in the comments section of this blog!  Understanding the marketing place is key to serving it well.

Happy railroading!

Blaine Hadfield

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